TCM

WE ARE AVAILABLE FOR DECEMBER PROJECTS

CASE STUDY

Turning Instagram Into A Meaningful Growth Channel.

The Problem

When we started working with Vastrakutir, the brand had around 2,500 followers but needed a focused digital strategy to build visibility, reach the right audience, and turn Instagram into a meaningful growth channel.

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Strategy

Instead of trying to be everywhere, we chose to go deep on one platform: Instagram.

We built the strategy around how the algorithm works, what the audience responds to, and what consistently drives discovery, while continuously adapting the content strategy based on performance.

Execution

  • Instagram-first growth strategy
  • Algorithm-led content planning
  • Consistent Reels, Stories & static content
  • Content formats designed for reach, discovery & engagement
  • Trend and audience behaviour analysis
  • Continuous optimisation based on content performance
  • Strong visual storytelling around fashion, bridal & occasion wear
  • Building consistency rather than chasing every trend
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The Outcome

2,500 → 90,000+ followers

A 36X growth in 4 years, built through consistent, organic Instagram growth and a strategy that evolved with the platform.

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